How To Be in Two Places At The Same Time

Most people in a work environment know the feeling of wishing to be in two places at once.

It’s a busy day, the phone is going constantly and you haven’t even touched your emails.

Unfortunately, try as we might, we can’t quite help you with your work load. However, we can help you to be in two places at once!

If you work with a customer base abroad, then we can help you to ‘be’ in the country with your customers, as well as being in the UK.

Using one of our international numbers, your customers can call a local number which they recognise, and reach your phone system in the UK.

Having a local number, recognised by your customer base, lends reassurance, and a feeling of closeness, to your interactions.

If we reverse the situation for a second, how would you feel if you were evaluating suppliers, and one had a number in your local area, and the other had a number in a different country?

I think most of us would be happier with the supplier with the local number.

There are three main reasons why this works:

1) We are all happier inside our comfort zone, rather than outside it. Anything we have previous experience with gives a reassurance factor. in this case, the customer is experiencing a phone number area code which they have seen or used before. This increases the chances of them phoning you whilst they know or can see the number. Psychologists term this ‘Familiarity’.

2) The number will be easier to remember. As we have moved the number forward into the person’s consciousness, their mind starts the process of finding where the number is familiar from. This means the customer is more likely to be able to remember your number unaided. Psychologists term this part of the memory process ‘Recollection’.

3) The appearance of locality. A local supplier will be easier to contact, more responsive, and more likely to understand your wants and needs. From a simple, common sense viewpoint, it makes sense to choose the local guy. Placing yourself amongst the local competition gives you this advantage too.

So, as you can see, not only is it possible to appear somewhere and actually be somewhere else, from a customer communication point of view, it can be very beneficial to do so.

Make sure you are maximising your impact in your foreign markets.

We can supply a variety of international numbers, and we can often give you the city or area code of your choice.

If you operate abroad, get in touch to see how we can help.

Forget-Me-Not – A Guide To Being Memorable

The holy grail of most companies is to be THE company to call within their market place.

 

You want customers to pick up the phone without even thinking about it. They dial, they speak to one of your representatives, they ask a question or present their problem. Your company is half-way to making the sale, and more than half-way if the customer has dealt with you previously and been happy with your product or service.

 

You can cover the first stage of this with some advertising and marketing. Your website is out there, you are being found from Google or other search engines. Your adverts are placed strategically, and your sales people are feverishly working to build relationships and open doors.

 

The second stage in the process is trickier to manage. Getting the customer to actually contact you.

 

If your product or service is complicated and involves discussions, then email isn't ideal. Conversations become drawn-out, lengthy affairs. People lose track of the thread. Other things creep in, and before you know it the enquiry has been going on for 2 months and has covered a variety of topics. You know the customer has an issue with your website, or wants another staff member to contact him, or has a vague idea about another product you offer. What you don't have is a clear sign of the enquiry progressing to a sale. Your hot sales lead is cooling by the minute and you haven't moved forward at all.

 

This is why a simple phone conversation can be so beneficial.

 

However – apart from hiring clairvoyants, and tasking them with phoning all the people who might phone you before they actually do, or mind readers to phone all those currently thinking about phoning you, how do you address this?

 

Simple – by making it easy for customers to phone you.

 

A simple, easy to remember phone number could be all that is standing between your company and a barrage of sales calls.

 

Numbers which can be associated together stick in the mind much more easily than others. It sounds so simple we take it for granted. If I asked you to remember '1,2,3,4,5,6' you would manage without too much trouble! But if I asked you to remember '5,3,7,9,4,1' you would probably struggle. If I asked you to recite each sequence after a ten minute interval, one sequence is going to come to mind much more easily than the other. Again, it sounds easy, but there is psychology behind it.

 

In the first sequence, because the numbers can be associated, your brain doesn't actually remember the numbers at all – it remembers the association. And one association is much easier to remember than six numbers. The random sequence requires more space in your memory, because your brain cannot create a short-cut, and so has to remember the six individual components. The random sequence is more likely to be forgotten or recalled incorrectly.

 

So, the answer to being memorable is to employ a little bit of psychology. Ensure your phone number is easy to remember, and customers will find it much easier to get in touch. Simple!

 

Get in touch to discuss how we can help you be Memorable

Read more interesting articles on VoIP and telephony